Insights

Notes from the studio floor.

Field notes on product design, engineering, and shipping software that lasts.

Featured · Discovery & Research

The UX audit checklist: a practical website audit for product owners

A clear, actionable UX design audit and website audit checklist to find the usability issues quietly costing you conversions.

Frontend

Beginner-friendly patterns for transitions, transforms and keyframes in modern web products.

Jun 12, 20269 min

Strategy

Scope, team shape and the trade-offs that quietly inflate budgets.

May 28, 20266 min

Design

How conversational primitives change the layout grammar of a product.

May 14, 20268 min

Engineering

What we learned shipping React 19 on workers — wins, gotchas and patterns.

Apr 30, 20265 min

Process

Pragmatic a11y workflows that fit two-week sprints.

Apr 12, 20267 min